AARP Bulletin
June 2004
"Beth Sanders started LifeBio four years ago, after a visit with her grandmother turned into a profound conversation about the older woman's life. Sanders built a website that prompts visitors to supply information and images about significant events and memories from someone's life. Then the site packages the material and offers it to the memoirist as a hardcover book or a more affordable electronic document that can be downloaded. Sanders says that her target customer is a boomer who's spending time with an elderly parent or relative, and—not surprisingly—older adults spend 30 percent more than average on reading material.”