San Francisco Chronicle
March 2005
”Entrepreneurs getting hip to the graying of America
Marketing machine out to mine gold in Boomers' wallets”
“…After sitting down to record an oral memoir from her 86- year-old grandmother, LifeBio co-founder and CEO Beth Sanders created a template of questions to help others tell their life stories. Since it started in October 2001, 4,000 customers have paid membership fees... for the site's assistance in ‘legacy creation,’ she said.”